Sales & Marketing

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Crossroads have just launched a new exciting website to further enhance your experience and service with us!

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“Social media is an ideal tool for moving people up the fan ladder, from being a casual fan of a brand to a loyalist, because the communication channels allow people to build stronger emotional connections with brands.”

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Market Analyst
Ref No: J119059
Date: 04/05/2017
Reporting to the Head of the department, the market analyst will be responsible to carry out research and market analysis across all the jurisdictions in which the company operates. The selected candidate is expected to carry out market analysis with respect to all the products and services that the company provides, with a view to support the company grow its international presence. 

Responsibilities will also include:
Carry out international market research and analysis 
Collating statistical information and data from various sources
Data analysis and interpretation 
Carrying out customer and competitor analysis 
Liaising with various business units to establish data requirements
Keeping abreast with international developments affecting the business
Compiling detailed analytical reports for internal use and publication

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Research Analyst
Ref No: J119058
Date: 04/05/2017
Reporting to the Head of the department, the research analyst will be responsible to research about existing products and identify new products across all the jurisdictions in which the company operates. The selected candidate is expected to carry out research with a comparative approach to keep the company at the forefront in its sector.

Responsibilities will also include:
Carrying out research related to business activities 
Providing leadership in the research related to the product development cycle 
Liaising with various business units to establish product and research requirements
Collaborating in the creation of marketing collateral 
Keeping abreast with international developments affecting the business
Keeping current with trends, consumer insights, and competitive corporate strategies.
Compiling detailed reports for internal use and publication

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Marketing Corporate Content Executive
Ref No: J118844
Date: 27/04/2017
  • Develop, manage and implement a strategic communications plan to promote, protect and differentiate the organisation's brand and image within the marketplace
  •  Act as PR counsel to the organisation and internal 'clients' such as divisional business heads
  •  Source, manage and evaluate outside agency suppliers and supervise delivery of their work ensure integrated agency working, where possible
  •  Provide key insight into divisional budget planning and maintain responsibility for all communications spending
  •  In-depth understand ing of legal and regulatory frameworks
  •  Manage, train and develop individuals within the communications function, so that they deliver high quality performance
  •  Minimise negative coverage by developing crisis management strategies, contingency plans, messaging statements and briefings with key business owners
  •  Establish and maintain strong relationships with key stakeholders inside and outside the organisation including the media, business groups , trade and employees
  •  Plan and implement all necessary public relations activity and schedules of events in support of the brand and company communications strategy
  •  Evaluate all existing programs, services, techniques and procedures and establish the annual calendar of PR programmes
  •  Participate in the local community and with national bodies to gather information and seek support of these groups where necessary to ensure the profile and position of the business remains whole and develops
  •  Play a key role in, or even direct the internal communication programmes through various methods such as email. group meetings, company communications
  •  Ensure key people and/or products are covered in the industry and business press to support the brand campaign and enhance sales efforts. Manage the PR agency to develop articles and exposure within core and vertical media
  •  Work as part of the senior management team to understand key business messages and translate them into business solutions messages
  •  Develop the PR budget and gain approval for it through the marketing or business owner of the Profit and Loss
  •  Foster a rapport with the media and create mutually respected relationships
  •  Contact the media to ensure coverage of innovative programmes, positive developments, employee promotions
 

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Junior Graphic Designer
Ref No: J118143
Date: 13/04/2017

The focus of this position is to be creative by assisting to the Senior Graphic Designer to produce effective design collateral for the firm in accordance with client briefs and the firms brand guidelines. You will have the exciting task of developing design concepts for bespoke marketing materials and creating impressive visuals to be used in sales and marketing literature. In addition, this exciting stand-alone opportunity will encourage you to contribute ideas that will support the firm’s business development, by engaging prospective clients and delivering ideas that will improve the process within the team.
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English - Chinese Translator
Ref No: J116628
Date: 13/03/2017
  • Localise content into Chinese language
  • Generate original content in Chinese language
  • Linguistic tasks such as review, proofread and QA of localised contents
  • Contribute to market research both for your native market as well as other markets
  • Provide market insights
  • Co-manage localisation projects, working with external linguists and in-house translators
  • Work with team members to help localise and maintain country-specific website pages, including updating page elements and components as necessary
 


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